Get Ready, Florida!

Why Sponsor?

The Memorability of a Handshake vs. Digital Logo

When sponsors ask about the value of investing in live events, the answer is simple: a handshake lasts longer than a logo on a screen.

1. Personal Interaction Creates Lasting Memories

• A handshake or face-to-face chat activates more of the brain than passive exposure to a logo.

• Studies show people are more likely to trust, remember, and prefer a brand after a personal interaction.

• A brief in-person meeting can leave an impression that lasts for years — while digital impressions are often forgotten within seconds.

2. Digital Impressions Alone Are Easy to Miss

• Online display ads and logos suffer from banner blindness — recall rates average 20–30%.

• Without context or human connection, most digital branding does not lead to meaningful sales conversations.

3. Live Events Multiply ROI

• Event Marketing Institute research: 74% of attendees leave with a more positive view of the brand, and 65% are more likely to purchase afterward.

• Brand recall at live events with strong sponsor engagement can reach 80–85%, far higher than digital averages.

• Sponsorship ties visual branding (logos, signage, programs) directly to memorable in-person connections with decision-makers.

4. The Sales Advantage

• Handshake + logo = maximum impact. Sponsors aren’t just seen; they’re remembered.

• Attendees who meet a sponsor rep are far more likely to take a call, schedule a meeting, or sign a contract later.

• For the cost of a few thousand dollars, sponsors receive hundreds of thousands of impressions plus direct engagement with high-value buyers.

Bottom Line

Digital logos provide fleeting awareness. Live events backed by sponsorship create lasting relationships. Sponsorship at events like the FLA Summit deliver both scale and depth — turning visibility into measurable sales opportunities.